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I'm Zach. I'm a Paid Media Expert turned CRM Implementation Specialist.

Each month, I share marketing strategies from common paid media platforms, CRM strategic use cases and more directly to your inbox.

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Campaign Attribution

Learn some of the best practices for attributing your paid media campaigns across Universal Pixels, Google Ads Conversion Tracking, Meta Pixels, Google Analytics-4 & more.

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Implementing AI

Learn to leverage some of the best entry level AI tools that I have personally used myself. My goal is to give you real world use cases and instruci

Marketing Solutions Simplified

Helping small businesses thrive through strategic marketing and data-driven decision making.

Data-Driven Marketing

Leverage analytics and insights to optimize your paid media spend for targeted audience engagement.

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Scrabble tiles arranged to spell 'ONLINE MARKETING' on a wooden table with a textured surface.
Consulting Services

Expert guidance on Google Ads, Facebook Ads, and programmatic marketing tailored for your business needs.

A small coffee shop entrance with a minimalistic sign on the wall reading 'small company coffee.' In front of it, a reflective sandwich board displays the same logo along with opening hours, Monday to Sunday from 10:00 to 19:00. The sidewalk is paved with bricks, leading to a modern interior visible through the door.
A small coffee shop entrance with a minimalistic sign on the wall reading 'small company coffee.' In front of it, a reflective sandwich board displays the same logo along with opening hours, Monday to Sunday from 10:00 to 19:00. The sidewalk is paved with bricks, leading to a modern interior visible through the door.

A Bit About Me

You didn’t come this far to stop

Create it

Pathfinder Marketing Analytics transformed our approach to digital advertising. Their insights on Google Ads and Facebook Ads were invaluable for our startup's growth.

John Doe

A smartphone is being held in a hand against a background of corn plants. The phone display shows a webpage with text promoting business services, featuring a call-to-action button and the phrase 'Now is the time, you start getting more business online!'
A smartphone is being held in a hand against a background of corn plants. The phone display shows a webpage with text promoting business services, featuring a call-to-action button and the phrase 'Now is the time, you start getting more business online!'

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