Paid Media Performance Audits

Deliverable: Actionable report with CPM, CPA, ROAS analysis
Ideal For: Clients overspending on underperforming programmatic campaigns
What I Bring: Deep understanding of The Trade Desk, GroundTruth, Site Impact, and platform-specific optimizations

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Revenue Forecasting & Attribution Models for Paid Media

Deliverable: ROI calculator or attribution framework
Ideal For: Agencies or brands needing better visibility into what’s driving performance
What I Bring: Proven experience evolving KPIs beyond CPMs—into CPA, ROAS, and incrementality

Campaign Planning & Budget Allocation by Funnel Stage

Deliverable: Strategic media plan by funnel (Awareness, Consideration, Conversion)
Ideal For: Clients unsure how to budget across tactics (e.g., display vs. CTV vs. email)
What I Bring: Funnel expertise across omnichannel media products and vertical-specific planning (education, automotive, finance)

Structure for Booking or Engagement

  • A 30-minute paid discovery call ($100–$150)

  • Fixed-scope projects starting at $500

  • A “5-Hour Retainer” package (one-time or recurring monthly)

Chicago Location

Located in Chicago, we specialize in marketing consulting for small businesses, helping them optimize their paid media strategies effectively.

Address

210 North Aberdeen Street

Hours

Mon-Fri 5-8 PM

woman wearing yellow long-sleeved dress under white clouds and blue sky during daytime

Pathfinder Marketing Analytics transformed our approach to digital advertising and helped us maximize our budget effectively.

John Doe

Wooden signs with handwritten text advertise social media engagement, including platforms like Snapchat and Instagram, attached to a pole in a casual outdoor setting. The text is decorative, and the imagery provides a vintage, handcrafted feel.
Wooden signs with handwritten text advertise social media engagement, including platforms like Snapchat and Instagram, attached to a pole in a casual outdoor setting. The text is decorative, and the imagery provides a vintage, handcrafted feel.

Their expertise in data analysis and marketing strategies has significantly improved our campaign performance and ROI.

Jane Smith

A 3D illustration featuring a series of shopping-related elements such as a shopping basket, a target, a lightbulb, a paper bag, and various charts or graphs. These objects are positioned on a dark green stepped platform, suggesting elements of business and marketing.
A 3D illustration featuring a series of shopping-related elements such as a shopping basket, a target, a lightbulb, a paper bag, and various charts or graphs. These objects are positioned on a dark green stepped platform, suggesting elements of business and marketing.
★★★★★
★★★★★